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Home » Famous Formula One Sponsors » Altria (Marlboro)

Altria (Marlboro)

Altria (Marlboro) is one of the popular sponsors of Formula One racing championships. Altria (Marlboro) is a brand of cigarette which is made in Altria. It is famous for billboard advertisements and advertisements in the magazine of Marlboro Man.

Altria (Marlboro) is famous for the sponsorship in motor racing, Formula One. It started with the sponsorship at Formula One with BRM and Iso Marlboro-Ford, the less successful one in the year 1972. the former one, BRM got one win at Monaco Grand Prix, the rain trodden one. Altria (Marlboro) then dissolved its sponsorship with these two companies and got associated with Mc Laren, which Altria (Marlboro) took the first constructor championship and also its diverse title for Emerson Fittipaldi.


They got championships every year from 1984 to 1991 except 1987. Altria (Marlboro) has also sponsored a lot of teams and races starting from Formula One. The team became successful all through the year 1978, after which it became dry. Again with new owner, Ron Dennis, it again became successful in 1981 and it continued till 1993.

Till the split of Altria (Marlboro) in 1996, Mc Laren, sponsored by Altria (Marlboro) has dominated Formula One with Alain Prost and Niki Lauda, along with Senna, the most famous drivers of Formula One racing championships.



Altria (Marlboro) has also sponsored Scuderia Ferrari as a secondary sponsor form mid 1980, as Enzo Ferrari, the company president, refused to allow the name of the outside sponsors to appear on the cars of his team. After his death, Altria (Marlboro) became the primary sponsor, and later it was officially branded as Scuderia Ferrari Marlboro. This company has also sponsored Alfa Romeo Formula One team from 1980 to 1983. this was the only team to achieve one pole position along with one fastest lap and 4 podium finishes.

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