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Home » Famous Formula One Sponsors » Beta Tools

Beta Tools

Beta Tools is a famous name in Formula One world championships. It has become a popular name in the motor car racing. In 1924, a foundry company was established by Alessandro Ciceri and his son. It used ti produce tools. The company got registered as Beta Tools in 1939, which was used for heavy duty wrenches. The company establishes its network of dealers by 1950 all across Italy. New technologies were adopted such as CAD-CAM design and computerization. The range of tools were extended to around 2000 items and it also started to expand in international level.


The first sponsorship of Beta Tools was in the year 1972, when this company started supporting the Formula 3 activities of Tino Brambillia and Vittorio, with the famous orange color scheme. Vittorio Brambillia won the Italian title in 1972 and the company moved to sponsor Formula 2 in the March. Vittorio became the driver of March F1 in the year 1974. he was both wild and fast and thus he took a surprising pole position and he won the rain soaked Austrian Grand Prix, in 1975 at Sweden.

Beta Tools enjoyed their relation with Ferrari from 1976 to 1982. this company increased its sponsorships and included the Piercarlo Ghinzani in F3 Champion of Italy, Eddie Cheever in F2 and Siegfried Stohr in F2.



In the year 1981, Beta Tools returned to sponsor Formula 1 with Stohr and Riccardo Patrese at Arrows, but the deal ended in 1983. Beta Tools then decided to be the official supplier of the Formula 1 teams. They continued sponsoring offshore powerboating, motorcycle racing, football and America's cup sailing competition.

Beta Tools sponsored Formula 1 in 1983 as a sponsor of Minardi. Then they moved to sponsor Jordan in the year 1995. till date, Beta Tools has remained as a technical sponsor of Formula One. This firm is tun by Massino Ciceri and is under the control of the Ciceri family.

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